Sochi Olympics on lookout for ambush marketing | CBC News
Non-Olympic brands push ambush marketing rules to the limit | Advertising | The Guardian
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
World Cup 'Ambush': Guerrilla Marketing Taps Soccer Fever
How Nike always wins gold with ambush marketing | The Llama
Free Rider vs. Ambush Marketing | DOZ
How Ambush Marketing Boosted Brand Recognition at The Olympics
The Best Sports Ambush Marketing Examples - PromoVeritas
Ambush Marketing: How Nike Made Olympic History | by Chelsea Rose | Medium
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
Nike's ambush marketing of FIFA World Cup sees increase in sales